Discount codes are a very powerful way to increase sales to new and existing customers. By offering a limited-time discount, you encourage your customers in several ways.

First, everybody loves a good deal and by offering a good deal to new or existing customers, they are more likely to do business with you instead of somebody else. A time-limited discount encourages your customers to make the reservation now instead of waiting, which also helps to drive sales. And finally a discount is a useful tool to increase business during slow periods.